Email deliverability: Key to the inbox The following are excerpts from my interview with Chris John. You may also enjoy listening to my complete interview (download mp3 audio here) where talks about deliverability, IP addresses, SPF records and reputation. Your email newsletter templates are meticulously crafted, down to the last color and font, for maximum visual appeal. You know your audience and write relevant articles. You follow opt-in email list rules (aka CAN/SPAM). As for what happens between “send” and […]