Just before the release of Adele’s book, Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business (http://www.amazon.com/Buyer-Personas-Customers-Expectations-Strategies/dp/1118961501/), I had the opportunity to speak with Adele about her Buyer Persona methodology. My 23-minute (mp3) interview is here. Download the transcript (PDF) here. My Huffington Post book review is here. John Fox: I actually have just five questions. Let me just start with this one. How can a marketer know when they need […]