Deep-dive into Marketing to Small & Midsize Businesses
If you sell or market to SMBs, join ISBM and me for a deep-dive into marketing to Small & Midsize Businesses.
There are 27 million SMBs in the U.S. and Canada and represent an outstanding new market opportunity for many firms. As a leading expert on this topic in the B2B space, during this one hour webinar I will touch on the following:
SMB demographics
- Top challenges SMB CEO’s face
- Why it’s so difficult to get the attention of SMBs
- Common obstacles in reaching SMBs
- Segmentation strategies
- How to avoid the Google Trap Door
- Elements a winning strategy for reaching SMBs
I will also share with you:
- How to be a go-to SMB Trusted Advisor
- Key SMB resources and reference sites
- How to earn trust through Strategic Value and Strategic Drive
- The importance of being the “watering hole” for SMBs
Here are the resources and references I mentioned during the webinar.
Books:
Marketing-Playbook: The Definitive Guide to B2B Marketing for Small Business, by John M. Fox (my book)
Drilling for Gold, by John Warrillow
Research firms cited:
Institute for the Study of Business Markets (ISBM)
US Small Business research links:
SMbiz.house.gov/smallBusinessFacts
The Small Business Economy: A Report to the President 2006
U.S. Census Bureau, Statistics of U.S. Businesses: 2004
2002 Survey of Business Owners
The Small Business Administration’s Office of Women’s Business Ownership
U.S. Census Bureau, Profile of U.S. Exporting Companies
John Fox
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